The Democratic Party made a cynical calculation in the
months leading up to the November election. Outgoing Senate
Majority Leader Tom Daschle and his party made the decision to
vie for white collar, white, male independent voters, at the
expense of their base -- blacks, suburban women, union and
other blue collar workers.
Their gambit for capturing the elusive indies: positioning
the party of FDR as a tepid but loyal friend of the White
House -- offering a continual, low-grade scolding the GOP for
its excesses on tax cuts, but standing firmly against
repealing them, complaining about the coming war with Iraq but
signing a blank check for the president to wage it anyway,
nattering away about social security and Medicare but offering
no plans of their own to fix them, and pouting while the stock
market crumbled under leadership that was as inept as it was
apparently blameless in Democratic eyes.
They gambled wrong. Big time.
Instead of placating moderate, independent voters, the
Democrats F.O.G. ("Friends of George") gambit outraged the
red-meat base that the Party machine needed to turn out in
large numbers on Nov. 5 in order to best Republicans in close
races.
On the day before the election, a caller to National Public
Radio's Diane Rheem Show made the point with singular
clarity to Rheem's guest at the time, Democratic National
Committee chair Terry McAuliffe. The female caller complained
bitterly that she and everyone she knew opposed war with Iraq,
and she said they had tried calling, writing, emailing and in
every other way screaming as much to their political leaders.
But, said the caller, the Democratic establishment ignored
them, throwing their support behind the president. "You're
going to have to do something for us," the caller told
McAuliffe ominously. "We feel like we've been ignored and if
you don't do something, I and a lot of other people are going
to vote for independents."
Even in Florida, where the Dems all but promised to rout
the president's brother, Gov. Jeb Bush, the effort fell short
due to huge miscalculations on the part of the local Party.
First, their nominee, Tampa Lawyer Bill McBride, erred by
gloating too soon following his surprise victory over former
Attorney General Janet Reno in the botched September primary.
Trouble was, most black voters -- who generally loathe Jeb
Bush -- supported Reno, and they bore the brunt of mistakes
that led to thousands of disenfranchised voters and a nasty
rehash of the "stolen" 2000 presidential election.
McBride's failure to address the raw anger of blacks over
the second shucking at the hands of the voting machines cost
him crucial early support, and forced him to spend the closing
weeks of the campaign singing hymns in black churches and
dragging Bill Clinton around Liberty City while the rest of
the state quietly accepted Jeb Bush's argument that McBride
was a typical tax-and-spender. Bush's last-minute negative ad
blitz (supported by about a four-to-one fundraising advantage)
crippled McBride with moderate independents and helped Bush
win counties Al Gore had carried in 2000, including Duval and
Miami-Dade. So instead of facing a referendum on his policies,
including eliminating affirmative action and instituting an
onerous school testing regime, not to mention the
embarrassment of the state's feeble child welfare system --
Jeb cruised to victory. So much for payback in the Sunshine
State.
The same scenario seemed to play out nationwide.
Democrats failed to articulate a distinct vision from the
Republicans on everything from the war to national security to
the economy, and so were left to fight localized battles
against a GOP that successfully nationalized the election for
its base. George W. Bush and Rudy Giuliani criss-crossed the
country driving home the powerful message that Bush needed
"allies" on Capitol Hill in order to deliver the security
protections and economic treats supposedly favored by the
electorate (or at least by its corporate and right-wing
elements). The GOP base responded. The Democratic base stayed
home.
The Dems also misfired in several key races -- putting on
an unseemly Wellstone memorial pep rally in Minnesota -- thus
killing Walter Mondale's candidacy -- and overestimating their
chances in Colorado and Georgia.
The result - a slight increase in turnout nationwide, but
an overall figure of less than 40 percent of the voting age
population going to the polls. Nationally, turnout was just 39
percent -- up just slightly from the 56-year low of 37.6
percent in the 1998 midterm election, according to the
nonpartisan Committee for the Study of the American
Electorate. Twenty-two states actually had lower turnout that
1998. And in the 28 states that had higher turnout, most of
that was attributed to the heavy campaigning of George W.
Bush, not the vaunted Democratic get-out-the-vote machine.
In Florida, voter turnout was just 53 percent (of
registered voters) -- up 6 percent versus 1998 but nowhere
near the increase needed by McBride -- and it hardly rose at
all in the heavily Democratic counties he was counting on to
beat Jeb Bush. In Miami-Dade County, which McBride managed to
lose, turnout was just over 50 percent. In Broward County,
home to the largest concentration of Democrats in the state
(and more than 980,000 voters,) it was a dismal 45.1 percent
-- the fourth lowest turnout of any Florida county and the
lowest showing in a gubernatorial election since 1970.
Democrats needed to do far better than that in order to win
in Florida or anywhere else. And in order to inspire their
base, they needed to appeal to it: by articulating a vision
for the country including specific proposals for fixing the
nation's problems (rather than mere complaints), by
distinguishing themselves from the Republicans and by standing
up to the president. They did none of the above, and so they
deserved to lose on Tuesday night. American voters don't like
timidity.
Message to Tom Daschle: Screw the base and it will screw
you back.
Joy-Ann Lomena-Reid is the news editor of NBC6.net in
South Florida.
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